Amazon PPC management: what to expect.

Amazon PPC is the primary driver of traffic on Amazon. If you're selling on the platform, you're either running ads or losing market share to someone who is. But managing Amazon ads well requires daily attention and deep understanding of the platform.

What a PPC agency should handle.

A competent agency manages your entire advertising stack: Sponsored Products, Sponsored Brands, Sponsored Display, and increasingly, Amazon DSP. Beyond campaign creation, they handle keyword research, bid optimization, negative keyword management, budget allocation, and ongoing A/B testing.

The KPIs that matter.

• ACOS — Ad spend as a percentage of ad-attributed revenue. Lower is generally better, but depends on margins and growth stage.
• TACOS — Ad spend as a percentage of total revenue. Often a better measure of overall efficiency.
• ROAS — Revenue per dollar of ad spend. The inverse of ACOS.
• Organic ranking improvements — Good PPC should drive organic rank over time.
• New-to-brand metrics — Are ads attracting new customers or just recapturing existing ones?

How to evaluate your agency.

If your agency only reports on ACOS, you're getting an incomplete picture. Ask for TACOS trends, organic rank tracking, and competitive share of voice data. At TTM Group, we use an AI/human hybrid approach and report bi-weekly with weekly strategy calls.